Can milliseconds make millions?

Is it really possible that milliseconds make millions?

The answer is YES, and it is not just a catchy headline, but a conclusion of a study conducted by respected consulting company Deloitte. This study focuses on the correlation between the speed of a website and the company’s revenue.

In the period of more than four weeks, Deloitte was collecting and analyzing mobile site data of big brands from different segments (retail, luxury, travel etc.) across the United States and Europe.

What are the key observations?

Have a look at what impact on conversions and engagement had by improving mobile site speed by just 0.1s:

• improved funnel progression
• lower bounce rate
• higher average order value (over 8% in retail, nearly 2% in travel)
• increase in conversions (over 8% in retail, 10% in travel)
• increase in page views per session (over 8% in luxury brands)
• Interested in more details? Read the full report here.